In our 24x7 media and social media saturated world, it's very easy for us to spend too much time engaging in the controversies of the day and not focusing on what's important to our own long term agenda. It's said that the media can't tell you what to think, but they can tell you what to think about. Merely focusing on something elevates its importance in our mind. We need to be careful where we are putting our focus so that we don't end up letting the media subtly rewire our agenda without us even noticing it.